Digital Design

Email Marketing

I design and build all Paula Deen branded emails, including weekly newsletters offering up her best recipes & blogs, her upcoming events, and her best offers. I have designed journeys to immerse new subscribers in all the ways they can connect with the Paula Deen brand and re-engage existing subscribers through tantalizing gifts & discounts. In addition, I create promotional email campaigns to support our partners, seasonal sales, and new releases.

Website Design

In 2017, I led the design team to create a new-and-improved PaulaDeen.com. It was my goal to refresh the branding to create a more vibrant and engaging website that utilized clean lines, a user-friendly layout, and rich colors and patterns to direct visitors to convert.


Previous
Previous

Print Design

Next
Next

Branding