Branding

Branding is so much more than designing a beautiful logo. 

I think many clients think their logo has to be literal, but it’s my job as a designer to help them realize that the most important thing about a brand is that it speaks to and connects with the target customers. We build out the brand through colors, fonts, imagery, voice, and complementary design elements to really flesh out who the company is and what they do.

From startups to established companies, I’ve worked across a number of industries, including home improvement, health & wellness, beauty, and food & entertainment, to create compelling brands. I’m happy to take on a client-facing position when branding or work behind the scenes, as I’m experienced in both managing my own direct clients and working with other agencies & teams.