I am an art director and graphic designer based in Nashville, Tennessee. I am currently the Art Director at Paula Deen Ventures and a freelance graphic designer with a passion for typography.
I am a seasoned designer with more than 20 years experience in branding, package design, print advertising, digital marketing, typeface & surface pattern design, and web. While my forte is design, I’m a team player through and through and will gladly roll up my sleeves and help any colleague with any project. My creative thinking makes me an invaluable team member and an insightful problem solver. I dream up solutions and, more importantly, strategies for implementation—I’m the ultimate idea woman!
One of my greatest strengths is my curiosity. There is nothing I can’t do because there is nothing I can’t learn. From designing fonts to making sourdough bread, I will quickly immerse myself in tutorials until I’m an expert.
In fact, after teaching myself to hand letter, I put my mind to designing and coding my own font. Through trial and error and after much research and an online course, I created my first hand-lettered typeface, Garden Fancy, a font duo, which quickly started selling. Since then, I’ve created 6 more hand-lettered font bundles, learning more with each font I create.
Never one to rest on my creative laurels, I began utilizing my own fonts and illustrations to create print-on-demand merchandise with Amazon, learning how to find under-utilized product categories, optimize my listings, and market my merch. In just a few short years, I have generated over $1.2M in total revenue for my products.
When not pursuing my design hobbies, I spend my time exploring the city with my husband Michael and dog Luna, reading anything I can get my hands on, and baking incredible sourdough creations.
Skills
Graphic Design
Art Direction
Typeface Design
Branding
Package Design
Digital Marketing
Print Advertising
Surface Pattern Design